About
I've been developing and designing digital products (websites and apps) for nearly 20 years. While engineering is my primary focus, I'm equally comfortable in many different areas including writing code (TypeScript, React, React Native, Node.js, PHP, Vue, CSS), strategizing about product, designing great user experiences, building out UI in Figma and even creating marketing funnels. What makes me unique is the confluence of all those skills. It's like having a cross-functional team compressed down into a single person.
Experience
My official title is currently Product Manager and I've also held the title of Marketing Director at times, but that doesn't accurately describe the scope of what I do. While engineering is my primary focus, I'm equally comfortable in many different areas including strategizing about product, building out UI in Figma, designing great user experiences and even creating marketing funnels.
- Helped develop and design three separate, large-scale website redesigns
- Played a key role in developing and designing two iOS/Android apps with React Native
- Created, developed, designed, and helped market multiple new product ideas generating millions in lifetime revenue
- Led the transition of key parts of the codebase from JavaScript to React + TypeScript
- Helped create and implement multiple design systems
- Built many projects from 0 to 1 -- starting from an idea and going all the way to launched products
- Integrated AI into daily workflows and utilized models from OpenAI and Anthropic
- Wrote algorithms for optimal fantasy football draft selections and real-time player prop recommendations
- Developed and designed a full-featured, custom article publishing CMS system for internal use
- Designed and developed unique data visualizations
- Handled technical SEO and technical marketing projects including implementing Google Tag Manager
- Wrote performant queries and API calls for high-traffic databases
- Authored product roadmaps and documentation while managing tasks in JIRA
- Managed a six-figure online advertising budget across Google, Bing, Meta, Twitter, Reddit, and Apple Ads
- Managed technical SEO efforts generating more than 40 million search clicks
- Handled Google Analytics and Amplitude tracking and reporting
- Designed, developed and chose metrics for a custom SaaS business reporting system used for revenue tracking
- Ran A/B tests to optimize the subscription funnel and increase new account creations
Led full-stack web redesigns and digital marketing campaigns for a national organization. I held the title of Marketing Director at times but I was also the sole web developer, so I handled everything from coding to marketing strategy.
- Built a totally custom membership CRM
- Designed and developed self-serve advertising system from scratch
- Executed full website redesigns, including one that reached over 1 million monthly visitors
- Increased online ad revenue by 8x (up to 20x in a single year)
- Designed and developed a Wordpress blog and wrote daily content for the first year
- Increased revenue by 20% in one year through new layout and pricing strategies
- Increased overall web traffic by 5x and boosted search traffic by over 70% in six months via technical SEO campaigns
Projects
Mock Draft Simulator
↗Designed and coded a fantasy football mock draft simulator with live sync support. Also wrote the algorithm that suggests which player the user should pick.
Fantasy Football Start / Sit Tool
↗Designed and coded a tool to help people decide who they should start in the current week. Also wrote the logic behind the Monte Carlo simulation that powers the core tool.
Player Prop Picks App
↗Designed and co-developed this React Native app for iOS and Android that suggests player props to target on sites like PrizePicks and DraftKings.
Player Props Research Tool
↗Designed and developed a web application that helps suggest player props to target. Also wrote the suggestions algorithm and designed the API structure.
Lineup Optimizer
↗Designed and co-developed a lineup optimizer for daily fantasy contests on sites like DraftKings and FanDuel. Also helped write the optimization algorithm.
Fantasy Football App
↗Helped design and develop a full-featured fantasy football app with both draft and in-season tools. Also wrote extensive planning documents to jumpstart the process.
NBA Lineups with Premium Tools
↗Designed and co-developed a NBA Lineups page that is the most popular across the industry. Also created premium tool add-ons that generated substantial revenue.
RotoWire Navigation
↗Designed, developed and created the data structures to support a truly-unique site navigation that handles a variety of complex use cases. Did everything end-to-end including a custom admin system and all database tables and queries.
Custom Article CMS
Built a CMS for publishing articles with custom styling, third-party embeds, media library, scheduling support, version history with changes highlighted and more.
aaronquinn.dev
↗A full-stack professional platform powered by Claude AI. Features an AI-driven interview system that extracts structured career context through multi-round conversations, a context snippet library for managing reusable professional narratives, and an AI pitch generator that produces tailored, evidence-backed candidate pitches for specific job descriptions — all backed by Supabase Postgres with server-side rendering and streaming AI responses.